Content Strategy for Professionals Specialization
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how […]
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. […]
Viral Marketing and How to Craft Contagious Content
Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, […]
Learn Organizational Analysis
In this course, we will use organizational theories to systematically analyze how an organization operates and can best be managed. Organizational theories highlight certain features of an organization’s structure and environment, as well as its processes of negotiation, production, and change. Each provides a lens for interpreting novel organizational situations and developing a sense for […]
Introduction to Financial Engineering and Risk Management
Introduction to Financial Engineering and Risk Management course belongs to the Financial Engineering and Risk Management Specialization and it provides a fundamental introduction to fixed income securities, derivatives and the respective pricing models. The first module gives an overview of the prerequisite concepts and rules in probability and optimization. This will prepare learners with the […]
Project Planning: Putting It All Together
This is the third course in the Google Project Management Certificate program. This course will explore how to map out a project in the second phase of the project life cycle: the project planning phase. You will examine the key components of a project plan, how to make accurate time estimates, and how to set […]
Search Engine Optimization (SEO) Specialization
This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for […]
Google UX Design Professional Certificate
Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. User experience (UX) designers focus on the interaction that users have with products, like websites, apps, and physical objects. They make those everyday interactions […]
Foundations of Project Management
his course is the first in a series of six to equip you with the skills you need to apply to introductory-level roles in project management. Project managers play a key role in leading, planning and implementing critical projects to help their organizations succeed. In this course, you’ll discover foundational project management terminology and gain […]
IBM Data Science Professional Certificate
It’s a myth that to become a data scientist you need a Ph.D. Anyone with a passion for learning can take this Professional Certificate – no prior knowledge of computer science or programming languages required – and develop the skills, tools, and portfolio to have a competitive edge in the job market as an entry […]
Project Management & Other Tools for Career Development Specialization
Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. It is an essential skill in the modern digital constantly changing world. This intensive and hands-on series of courses gives you a blend of skills from project management. Successful projects require careful upfront planning. In […]
Career Brand Development and Self-Coaching
In this course, you will engage in developing and strengthening the functional component of your career brand. You will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will […]