Product Management Specialization

This Digital Product Management Specialization is intended for both current and new product managers who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management. You will go from […]

Social Media Management

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, […]

Introduction to Google SEO

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the […]

Content Strategy for Professionals Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how […]

Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. […]

Viral Marketing and How to Craft Contagious Content

Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, […]

Learn Organizational Analysis

In this course, we will use organizational theories to systematically analyze how an organization operates and can best be managed. Organizational theories highlight certain features of an organization’s structure and environment, as well as its processes of negotiation, production, and change. Each provides a lens for interpreting novel organizational situations and developing a sense for […]

Introduction to Financial Engineering and Risk Management

Introduction to Financial Engineering and Risk Management course belongs to the Financial Engineering and Risk Management Specialization and it provides a fundamental introduction to fixed income securities, derivatives and the respective pricing models. The first module gives an overview of the prerequisite concepts and rules in probability and optimization. This will prepare learners with the […]

Software Developer Career Guide and Interview Preparation

This course is designed to prepare you to enter the job market as a software developer. It provides guidance about the regular functions and tasks of developers, as well as the opportunities of the profession and some options for career development. It explains practical techniques for creating essential job-seeking materials such as a resume and […]

Data Scientist Career Guide and Interview Preparation

This course is designed to prepare you to enter the job market as a data scientist. It provides guidance about the regular functions and tasks of data scientists and their place in the data ecosystem, as well as the opportunities of the profession and some options for career development. It explains practical techniques for creating […]

Project Management & Other Tools for Career Development Specialization

Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. It is an essential skill in the modern digital constantly changing world. This intensive and hands-on series of courses gives you a blend of skills from project management. Successful projects require careful upfront planning. In […]

Career Brand Development and Self-Coaching

In this course, you will engage in developing and strengthening the functional component of your career brand.  You will learn how to use strategic management models and techniques for enhancing your skills portfolio. You will learn how to increase your human capital by developing and documenting high-demand marketable skills. After completing this course, you will […]